Cardeo's Mission: Prevention before Intervention™ Cardeo's mission is to empower consumers, primary care physicians, healthcare providers, nutriceutical and pharmaceutical corporates, to launch a collaborative commitment to reduce, or eventually eliminate, the nation’s number one killer, heart disease.  Working with healthcare companies, providers and consumers, Cardeo strives to eradicate heart disease by increasing public awareness of heart attack risk factors, and encouraging broad public access to heart risk testing, early diagnosis, and preventative measures.  The Cardeo Consumer Expos are a fun way to gather information and recipes, ask questions about healthy products and foods, and get tested (cholesterol, Weight/BMI measurements, blood pressure, and other heart health blood tests). Cardeo Healthcare Conferences are focused on the prevention of atherosclerosis, and thus are targeted at primary care physicians, ob-gyns and allied healthcare professionals. All healthcare organizations, even competitors, are invited to participate regardless of the sponsoring organization. Cardeo was initiated by a team working out of the Texas Heart Institute in Houston.  In the summer of 2004, ROI Ventures, L.P. purchased the rights to Cardeo and developed a plan to take Cardeo to multiple cities on an annual basis. Cardeo is now a division of ROI Ventures (www.roi.com), a Houston-based marketing and strategic management consulting firm. Founded in 1994, ROI provides custom market research and advisory services to clients in a broad range of industries and disciplines.  The Cardeo and ROI teams are committed to the mission of “Prevention before Intervention.” The Cardeo Challenge™ The Cardeo Challenge:  Manage your personal H.E.A.R.T. Portfolio with the same attention, dedication and discipline as your financial portfolio! Each letter of HEART acts as an acronym for one of the important elements in your heart healthy portfolio:  Healthy Diet, Education, Active Lifestayles, Rx (Perscriptions), and Testing.  It’s a challenge to manage any portfolio, but it’s critical to manage your H.E.A.R.T. Portfolio!   The Cardeo Consumer Health Expo is the first of its kind to bring all five elements of heart health under one roof. Such an event offers exhibitors an opportunity to promote their products and services to health conscious consumers of all ages and backgrounds.  To help everyone manage their H.E.A.R.T. Portfolio and gain heart healthy prevention ideas, Cardeo's Consumer Health Expo provides: •          FREE admission to the public, •          FREE seminars on the five essential elements of good H.E.A.R.T. health management, and •          FREE testing (ie cholesteral screening, weight/BMI measurements, blood pressure, etc.).  Eradicating heart disease is a challenge, but working together we can save lives--perhaps even our own. The Cardeo Consumer Health Expo is the first of its kind to bring all five elements of health under one roof. Such an event offers exhibitors an opportunity to promote their products and services to health conscious consumers of all ages and backgrounds.